Specializations in Mass Communication
|
MAJOR |
DEFINITIONS/ DESCRIPTION |
SPECIALIZATIONS |
| Advertising | It is the methods used by a company to publicize and position its products and services to its chosen market sectors, including product launches, image and brand building, press and public relations activities, merchandising |
Commercial advertising art Marketing Communication and Rhetoric Journalism Public Relations Business Administration and Management |
| Broadcast Journalism | Broadcast journalism refers to television news and radio news, as well as the online news outlets of broadcast affiliates |
Communication and Rhetoric Digital Communications and Multimedia Journalism Mass Communications Photography Political Science and Government |
| Communication | Deals with the ability to use language well, through the practice of exaggeration, to influence others |
English Journalism Marketing Mass Communications Psychology Public Relations |
| Film studies | As a film studies major, you’ll study film history, theory, and criticism, as well as the basics of film production. You’ll also examine related arts such as television and video. |
Film Theory Cinema art History, Criticism, and Conservation Literature in different languages Creative Writing Mass Communications Theater Arts |
| Sociology | The study of the individuals, groups and institutions and their relations that make up human society | Anthropology Community Organization and Advocacy Criminology Human Development and Family Studies Political Science and Government Psychology Public Administration Social Work |
| Marketing | The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges | Advertising Business Administration and Management Communication and Rhetoric Fashion Merchandising Psychology Sales and Distribution |